British University Vietnam

Tiếng ViệtEnglish
PROGRAMMES Bachelor Degree Marketing Management BA (Hons)

General Information

  • Degree: Bachelor of Art (Honours) in Marketing Management
  • Duration: 2 - 3 years (full-time)

This degree is suitable for those who

  • Want to gain practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations
  • Want to study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market.
  • Aim at more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers.
  • Aim at skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing and general management.

Course structure:

Entry Requirement:

  • 17 years old and above and have both
  • Completed Year 12 (or equivalent) and
  • A pass in a University Foundation Year; or
  • British University Vietnam allows direct entry to qualifications where a student has satisfied those below requirements
    • Obtained satisfactory English Language with IELTS score of 6.0 or TOEFL (PBT) 547 or TOEFL (CBT) 210 or TOEFL IBT (iBT) 73 or equivalent and
    • 2 GCE/VCE A levels;or
    • 1 HND / BTEC Diploma; or
    • IB diploma with minimum 24 points; or

Applications:

  • Application form (download here)
  • A notified copy of High School Diploma (in English) or equivalent degrees.
  • A notified copy of High School transcript (3 years) and A notified copy of High School Graduation Test Score or other equivalent academic records.
  • A notified copy of Identity card/ passport
  • Language Certification.
  • 4 sized 3x4 photos
  • Medicare Certification (for foreign students)

Admission event:

Intakes: January, May and September

Deadline: 2 weeks before admission

Study Progression